influencer Media Kit & Style Guide
For this assignment, I created a personal brand centered around being an “EDM and music festival influencer,” aligning with my hobbies and interests. The goal of my media kit is to attract advertisers to invest in my Name, Image, and Likeness (NIL), demonstrating my potential for brand partnerships.
The accompanying style guide ensures brand consistency across platforms by highlighting the visual aesthetic and tone, establishing a cohesive image for all public-facing materials.
rho class unveiling flyer
This poster was created for the Rho class unveiling ceremony hosted by Chi Sigma Alpha to formally showcase their new member class. The design needed to balance both strength and femininity, drawing inspiration from magazine shoots and band posters.
The project had a tight turnaround, which improved my ability to design under pressure and further developed my skills in composition and creative problem-solving.
Photo by Dynamic Wang
zero degrees print ad
This print ad is part of a semester-long project where I developed a mock product and sub-brand for a company. The project involved not only designing the product but also creating all assets and preparing a full pitch for its launch. My product was a hard seltzer targeted at the wellness community.
The can mockup was created in Photoshop, while the rest of the design was completed using InDesign. Over the past year, I’ve gained significant experience with both programs. One of the highlights of this project was the challenge of portraying the essence of my sub-brand in just a few impactful words.
Sorority Recruitment Flyer
After joining my sorority, I was encouraged to pursue leadership roles and created this recruitment flyer. The Barbie theme was intentionally chosen to resonate with our target demographic, leveraging its visual appeal and trendiness at the time.
This project allowed me to explore design elements that aligned with both our audience's interests and the recruitment goals of the sorority.